Lets hope so!

Don’t panic if you’re a brand on the other end of this algorithm change… its not all doom and gloom but quite possibly a change that’s been a long time coming and will only positively impact users of the social networking site. So what are these changes you may be wondering? How will they impact my personal page? How will they impact my business page? Well lets keep it simple…Facebook’s algorithm has changed, as it constantly does however this news worthy change means the organic (unpaid) reach of a brands post will be far less than prior to the change. Posts from business pages will not appear as frequently in a persons newsfeed. Brands will have to pay through ads, sponsored or boosted posts for reach on the site.

This change has opinions divided. Consumers will have a better experience seeing mostly friend and family posts in their newsfeeds. Brands will have to work harder to produce more high quality content that is meaningful and engaging to the user. The upside is the user will be less likely to see junk content…the practice whereby business post sub par content just for the sake of posting content.  This practice is being more and more widely seen as businesses set goals to post “x” amount of times per day or week without taking into account the value of the material they are posting or the relevance and interest to the audience.

Of course Facebook will generate a significant amount of revenue through this manoeuvre and businesses will be forced to spend more money on creating content and paying for people to see it. Lets hope for a more relevant and engaging feed because at the end of the day we all need to spend more time on social media…right?